1980 Dodge Mirada Magazine Ad

1980 Dodge MiradaThe Dodge Mirada is one of the many overlooked cars of the 80s.  The styling is clearly an evolution of the 1970s, understandably so given the length of time the design-to-production process takes.  Rearward slanting angular lines give the car crisp edges while retaining a bit of the upright boxiness of the previous decade in the grille and rear fascia.

It’s an interesting enough looking car that it is a shame that it came about at an unfortunate time for Mopar.  By 1983, it was all over for the Mirada.  The K-car family was proven the way forward for the struggling Chrysler Corporation, leaving the J-body behind entirely.

As an aside: isn’t it a riot that ‘working gauges’ is such a selling point?

Posted in Vintage Lit
2 comments on “1980 Dodge Mirada Magazine Ad
  1. Robert Eden says:

    Back in high school, a couple of guys had Miradas with Cragars and well polished paint, and they were the envy of many. Those cars are far too underexposed in the collector car world.

  2. 80sCars says:

    They were, and still are, head-turners. Black or a dark color with just the right amount of chrome and you’ve got a looker. According to this page: http://www.allpar.com/model/mirada.html there seems to have been just under 53,000 made. That number seems high to me, though I can’t really justify why it seems high.

Leave a Reply

Your email address will not be published. Required fields are marked *

*